HPS Logo
Overview
Well, this is one of those times where I felt I found the perfect logo for a business, but they did not want to use it. I get it, they already printed so much with the other logo, and change is scary.
But, let me tell you about why I thought this design was so good.
- I felt the existing logo was too complicated. It is difficult to marry 2 people together, and that logo was trying to carry 3 concepts. I wanted to make sure to keep this logo simple, creative, and corporate. That is why I decided to merge two objects: a door and a laptop on it’s side. I felt this simply conbination encapsulated “health portal solutions” perfectly.
- The logo was also successful in 1 single colour, allowing it to work for even the most basic of print jobs and giving a corporate look to the icon.
Well, the logo was never used, but I still thought it was worth sharing what could have been.
In-process:
Final:
Services