The Clean Plate Menu + Logo
Overview
This is a proposed design for a local farm-to-table restaurant. I thought the simple shape of the letter C perfectly merged with the hint of plate; a perfect synthesis of the word ‘clean’ and the word ‘plate.
I also designed a proposed menu design that would capture the fresh nature of the food being cooked. I thought the presentation of the menu items should match the higher end quality of the food. I also designed the menu to have slightly uneven panels to enhance the hierarchy of the food items.